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Columns
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 | Market Outlook: We Are Growing Again!
2009
was a terrible year, but it closed in better shape. Global electronic
equipment shipment “growth” was negative for four consecutive
quarters (4Q08 to 3Q09), but it then “recovered” in the fourth
quarter of 2009 with an estimated 7 percent quarterly increase versus
4Q08 (Chart 10). To be fair, this 7 percent expansion was relative to
a very bad quarter of the prior year–but we are growing again!
by Walt Custer
Jonathan Custer-Topai
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 | Tech Talk: Fine Lines in High Yield (Part CLXXlV) Thermal Substrates
There
are a number of electronic packaging applications that require
improved heat removal through heat conduction compared to what
standard laminates can provide. One distinguishes between active and
passive cooling. The three modes of cooling are radiation,
convection, and conduction that contribute more or less to passive
cooling. Increasing the surface area, e.g. with fins, will enhance
cooling by all modes.
by Karl Dietz
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 | Management 101: Business Strategy Development—Let the Process Begin
At
this point, we’re about half way through our business strategy
course. Sorry, no spring break, but on the bright side, there’s no
midterm exam either. However, there will be a final exam, but not
until after you’ve developed and implemented your business
strategy–it’s pass/fail. If your company is achieving above
average returns, you’ve passed.
by Paul J. Emello
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 | Lead Wire: PCBs in the Medical Field
I
have used medical devices a number of times in past columns as an
example of the opportunities that exist in the printed circuit board
industry. As a segment of the biomedical industry, the medical device
and equipment sector has been credited with exemplifying the goal of
its entire industry—the fusion of engineering and biomedical
science—and accounts for 40 percent of the biomedical industry’s
production.
by Darryl Seland
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IPC Issues: Protecting Your Interests: Calls to Action
2009
proved to be a challenging year for all facets of the electronics
industry, including your trade association, IPC. However difficult,
progress was made, and will continue to be made, but not without your
help. Please join IPC in our efforts to continue to protect your
interests in the recast of the EU Restriction of Hazardous Substances
(RoHS) Directive and in strengthening the North American PCB
industry.
by Dennis P. McGuirk
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Conformal Coating at the Speed of Light: UV Conformal Coating from Start to Finish
